Welcome to the world of Japanese hair straightening, created by the visionary hairdresser Yuko Yamashita.
This innovative technique represents a significant advance in the hairdressing industry and embodies a highly specialized craft whose complexity is often difficult to understand for both clients and many European hairdressers.
Japanese hair straightening is a rarity in Europe, and for good reason:
It requires not only technical skill, but also a passion for the craft. As a Yuko expert, let me introduce you to the finesse and longevity of this unique technique – for breathtakingly smooth, healthy, shiny hair that inspires and impresses.
YUKO Japanese Hair Straightening
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Yuko is suitable for healthy wavy to very curly hair.
The healthier the hair, the better the result. Hair that has already been dyed or chemically treated may also be suitable if it is only slightly damaged and has been well cared for.
Whether YUKO hair straightening is possible depends entirely on the current condition of your hair. The hair must be in a good state of moisture and nourishment. An elasticity test determines whether chemical hair straightening can be carried out. If the hair tears easily when it is stretched 1 cm, it lacks moisture. If, on the other hand, the hair stretches but does not bounce back, it lacks protein. In both cases, chemical hair straightening is not possible.
Yuko is not suitable for moderately to severely damaged hair. Bleached hair is the most damaged and will not survive this treatment! I recommend Progressiva Organic.
Plan this time.
The times given assume that you keep your head still and upright. Think of your body as a tripod and your head as a screen: Every movement extends the time. Constantly looking at your smartphone can significantly increase the time, especially if your head is constantly tilted downwards.

Yuko Yamashita is a Japanese hair straightening specialist.
She is the inventor of hair straightening and is considered one of the world’s leading hair experts.
Together with Phiten, YUKO developed a special process that is the envy of the hair industry.
All Phiten products contain traces of gold and titanium. Phiten is able to incorporate small particles of these metals into the hair.
Every step of the hair straightening process is designed to regenerate, protect and maintain healthy hair.
Waves, curls, frizz, no matter how unruly the hair is, YUKO makes it luxuriously smooth and shiny.
The original Japanese hair straightening product Yuko for permanently straight hair without compromising hair health.
YUKO hair straightening, Yuko Yamashita’s internationally patented process, is the gold standard method for permanently straight hair.
The hair structure is changed by a combination of special chemicals and heat.
Yuko Yamashita, a pioneer in the field of hair straightening, has developed Phiten, a unique process that regenerates and protects the hair.
Step by Step
Treatment
Every salon has its own method, but these are the general steps to permanent hair straightening.

Consulting
Determination of hair type, chemical history, dryness and degree of damage.

Shampoo & pre-treatment
The hair is washed and the appropriate pre-treatments are applied. The pre-treatments prepare the hair with the necessary nutrients for processing.

The process
The product is applied 1 cm away from the scalp and left to saturate the hair.

The hair is now relaxed and 80% smoother. The hair has very little elasticity and stretches very easily when the elasticity test is carried out – the hair is now ready to be rinsed out.
Rinsing out the cream
The solution is rinsed off completely. The hair is given heat protection and blow-dried.

Straightening
Ironing with the straightening iron creates a permanently straight shape.

It is important to pay attention to fine sections, which is crucial to ensure that the hair remains permanently straight. In total, each strand is straightened 3 times.
Neutralization and styling
Durch das Auftragen des Neutralisators wird das geglättete Haar konditioniert und finalisiert. Nach dem abspülen des Neutralisator wird das Haar geföhnt.

The Result
The time required for Yuko smoothing is 5.5 hours.
The follow-up treatments will then take 4.5 – 5 hours.

Whether after 3, 6, 9 or 12 months. The hair undergoes the same treatment as the initial treatment, the areas that have already been straightened are given a contoller to protect these areas.

Every Yuko customer can be sure that her hair will only be straightened by an expert.
Before stylists can buy Yuko products, they must complete a solid basic education and hands-on training at the Yuko Academy in London.
For this reason, Yuko is not very common in Europe.
This Yuko hair straightening is world famous, so Yuko is often used as a synonym by many stylists, even though these products don’t exist!
To find your nearest salon in Europe, simply visit the Yuko Europe salon search page.

Tips for aftercare:
This thermal treatment fools clients into thinking that their hair is healthy again, and many tend to neglect their hair after the treatment.
In fact, the hair now needs to be cared for after every shampoo to maintain its healthy appearance.
Immediately after the heat treatment, the hair must remain dry and smooth for 48 hours.
They must now absorb oxygen for 2 days, you are welcome to straighten them with a straightening iron.
The new shape is only fixed after 48 hours.
For this reason, ponytails should not be worn and tucking the hair behind the ears should also be avoided as this can lead to kinks.

What makes YUKO different?
Do you want radiantly beautiful, straight hair without having to sacrifice the health of your hair?
This dream comes true with Yuko!
The innovative treatment is gentle on your hair and ensures long-lasting, smooth results.
With the Yuko Controller, the smoothing cream is only applied to the new hair growth.
This keeps your hair that has already been treated protected and feels silky soft.

Smoothing the roots is a demanding technique that shows whether the hairdresser has mastered their craft.
Precision is required here to achieve a perfect result.
Do you know the problem? Has your hair become dry and brittle after repeated straightening?
This may be because your hair has come into contact with chemicals unnecessarily often. With Yuko, this is a thing of the past!

Your benefits with Yuko:
Healthy hair: Our gentle formula cares for your hair.
Permanently smooth result: Enjoy long-lasting shine and smoothness.
Individually tailored to you: We tailor the treatment to your hair structure.
Protection for your hair: The Yuko Controller protects your hair that has already been treated.
Choose Yuko and experience the difference!
