Paimore Straight + Curl

Choose Paimore Permanent Japanese Hair Straightening – for sleek, smooth, permanently straight styles – or Paimore Digital Perm – a creative curling treatment which unlocks an endless choice of waves and curls.

Volumized, glossed, tamed or unleashed – let your imagination run wild

Defy nature with our revolutionary Permanent Japanese Hair Straightening and Digital Perm in-salon treatments.

Now you can achieve the long-lasting, low-maintenance looks you’ve always dreamed of whilst reinvigorating and improving the condition of your hair.

From glamorous curls to tousled beach waves, natural straight, poker straight, and many more.

Unlike the traditional perm, which uses chemical solutions to permanently curl the hair, the Digital Perm uses a combination of heat and special curlers to achieve the desired result.

It uses electric curlers connected to a digital control unit.

This allows you to precisely control the temperature and exposure time to create the desired curl structure.

It is even possible to transform only the lengths of the hair into light waves.

The Digital Perm offers a number of advantages over the traditional perm. Firstly, it is gentler on the hair as no harsh chemicals are used.

This leaves the hair healthier and shinier. The Digital Perm also allows for a wider variety of curl styles, from natural waves to tight corkscrew curls.

The results also last longer as the curls hold their shape better.

So if you dream of curly or wavy hair but don’t fancy the traditional perm, the Digital Perm could be the perfect solution for you.

It offers a gentle and versatile way to give your hair a new look and make you stand out from the crowd.

Check out my results from before and after pictures, by product or by hair type here:

Step by Step

The hair is naturally curly and frizzy. It has been 9 months since the hair was last straightened.

Hair color: The color has grown out quite a bit and we want to use a tint to get closer to the natural hair color.

Hair straightening: I need to straighten the new growth to remove the waviness and perm the ends using the digital perm method to give the hair a little more volume.

First, the hair is given special pre-treatments. Applying hair straightening lotion tends to cause some damage to the hair and this pre-treatment reduces the damage. After the pre-treatment, it is time to apply the hair straightening lotion.

The new growth is very strong because it has not been chemically treated, whereas the lengths of the hair are damaged because the hair has been straightened more than twice and dyed multiple times. Simply applying a hair straightening lotion will therefore not work.

Why do I use two different hair straightening lotions with different strengths.

After rinsing out the lotion, the hair now receives heat protection. The heat creates the new shape of the hair.

First, a haircut for nicer hair ends.

Then the hair is dried and first ironed straight with the straightener.

The Hairends then receive the digital curlers to achieve a very natural C-curl.

The digital machine cyclically transfers heat very evenly to the hair, heating the hair to the specified temperature and then back down again. This allows the hair to be curled at a lower temperature while ensuring that the hair is elastic and durable afterwards.

This is what the hair looks like after 20 minutes when all the curlers are removed.

To eliminate any kinks caused by the curlers, the hair is smoothed again at the intersection points and shaped.

Applying the Soft Color.

A little more toning during the washing process… and we’re almost done!

Straight and Curl is very popular in Asia, but very few Asians want to have completely straight hair. Watch the treatment in video:

The Result

Limp hair gains body, texture and movement. The building blocks of any volume perm are the curls created.

To make them easy to understand, letters „C“ and „S“ of the alphabet are used.


Japanese Straightening

Whatever Paimore Hair Shaping service you are having the duration of the treatment will depend upon hair type, length and density but it usually takes between 4 -6 hours

Paimore Straight Delta leaves hair permanently straight, but the hair also grows back. For you, this means straight lengths and frizzy roots if you don’t have your hair straightened again. Depending on the rate of growth, you will need to straighten your hair again after 6-8 months.

Immediately after the treatment, the hair must remain dry and straight for 48 hours. It then needs to absorb oxygen for 2 days, and you can straighten it again with a straightening iron. The new shape is only completely fixed after 48 hours.

The solutions used for Paimore straighten the hair permanently. The solutions work by physically changing the internal structure of the hair. By applying heat with a straightening iron, a permanently straight shape is created.

All of our products are absolutely safe to use. Paimore are committed to offering high quality products that have been fully tested to strict UK & EU safety standards. Every ingredient is compliant with the “European Cosmetic Regulation 1223/ 2009/ EU” and none of the Paimore formulations contain formaldehyde or any other aldehydes or produce these at any point in the process.

For beautiful, straight, permanently healthy hair, the main focus is on Paimore straightening the hair without ever affecting the health of the hair. During the follow-up treatments, all straightened areas first receive a controller to avoid further chemical treatment for these areas.

Due to the application of Paimore protein and moisture-rich pre-treatments combined with our wide range of specially formulated Hair Shaping Solutions, Paimore Hair Shaping will be suitable for most hair types

Yes, but it is advisable to wait two weeks prior to or after the treatment before colouring your hair. Always consult a professional before choosing your colour.

If the previous hair straightening procedure used the same chemical (ammonium thioglycolate) as Paimore straightening solutions, there will be no problem using Paimore.

No. We do not recommend Japanese hair straightening, except for new growth. Please wait at least 4-6 months until the keratin coating is completely removed from your hair.

In fact, the hair now needs care after every wash to maintain its healthy appearance. You can use any shampoo.

Yes. The hair is permanently straightened and simultaneously repaired through compressed thermal heat generated from a straightening iron. The compression and heat transforms the bonds in the hair to a straight configuration. The ironing process also seals in previously applied proteins, conditioners and moisturising ingredients into the hair, leaving the hair softer and glossier.

Paimore permanently straightens hair by physically changing the internal structure of the hair. Keratin treatment temporarily coats the hair with keratin to straighten the hair. Keratin treatments wash out in an average of 3 months, so you will often need to visit a salon to re-coat the hair using this method. Keratin treatments can contain dangerous chemicals that release highly carcinogenic gases.


Digital Perm

Thanks to innovative new techniques and the introduction of an incredibly gentle formulation, the Paimore Digital Curl delivers a wider range of results on more hair types.  The new generation Digital Curl process differs from a traditional or cold perm because it uses gentler ingredients and heat (digital thermal reconditioning) to curl hair without the associated frizz of a traditional perm. The application of the Paimore pre-treatments instantly repair and restore the condition of hair prior to the Hair Shaping process meaning that most hair types can benefit from this service.
The curl is also different, the Paimore Digital Curl delivers a curl that looks and behaves most like a natural curl in that when the curl is wet it is loose but gets firmer and bouncier as it dries, and this is because the hair condition isn’t compromised.

It depends on the condition of your hair and the style that you want to achieve. If the condition is good then results normally last around 3-6 months and curls will only slowly begin to drop due to the unavoidable effects of gravity. As your hair will not be damaged by the treatment you can have a maintenance session whenever you feel like your curls need a boost.

The Paimore Digital Perm treatment isn’t just for people with straight hair, those with coarse, frizz prone curls can also turn to this treatment to smooth and relax their hair into more manageable waves.

It really needs care like all curls, moisture and protein from good shampoos and conditioners. The products shouldn’t be too heavy either.

We recommend that you avoid products that are for unruly curls as these will tend to really weigh down your new natural looking curls. The key thing to look for are the words ‘for permed hair’ – avoid things for taming curls, some curl crèmes are very heavy because they’re designed to control and calm down a curl – you want to encourage a curl, so don’t use anything gunky or sticky. Mousses, light creams and light lotions are the way to go.

To achieve a look that is not just natural looking curls or waves, you must style the hair. This could be twisting large sections or drying each section with a diffuser. While digital Perming completely changes the movement in hair it doesn’t style it for you. The Momoko Digital Perm will achieve curls that offer versatile options for styling. They are not a direct replacement for styling. Just as you need to style your straight hair you’ll also need to style your new shape. The curls make it easier to achieve looks ranging from soft waves to bouncy springy curls that would otherwise only be achievable with heated tools such as tongs or wands.

Don’t over dry, you won’t need to wash the hair every day as curls often look better the day after shampooing. The natural oils help give curls separation. Don’t brush or comb the hair when it’s dry, you’ll cause frizz. A diffuser can help when you need to dry the hair more quickly. We suggest practising before a big event! Getting used to styling your new curls will take time. You’ve had a lifetime of straighter hair.

Yes, you can blow dry your hair straight or use high quality straightening irons. However, it is best to ensure that professional heat protection styling products are used to prevent any potential damage. Your curls will return as soon as you wash your hair again.

Yes, over a period of several months and as your hair grows the effect will relax (due to gravity!). You will also lose some of the effect of the curl after a haircut. However, as your hair will not be damaged by the treatment you can have a maintenance session whenever you feel like your culrs need a boost!

Curls should be treated gently when shampooing so don’t rub them too hard, and use products designed for use with permed or chemically treated hair. Products that say ‘for coloured hair’ would also be suitable for permed hair. Use a treatment at least once a month. Sulphate-free and paraben-free products are a matter of choice rather than necessity (it’s not like a Brazilian Blow Dry where the protein can be broken down which is why sulphate-free is essential, these are permanent bonds that are formed) but the more gentle the product, the better it is for the curl. We also recommend that you use a very good conditioner – conditioner is the splurge product for girls with curls. You don’t need to wash curls every day and they often look better on day 2 or 3 so most people can get it to last 2 days. On day 2 and beyond, use a curl rejuvenator spray in between, just spritz hair and rework for another day of perfect curls! It’s also not necessary to use lots of hold products such as hairspray because the structure is holding the shape – this is where it differs from tonged curls which need lashings of hairspray to stop them dropping.

Start by applying a good quality styling product suitable for curly hair. If you leave it to dry naturally it’ll look like a natural curl and drying with a diffuser will speed up this look. Alternatively, finger dry in ringlets to produce a tonged effect: To style the curls into shape, section the hair – if you take 10 sections you’ll get a bigger, Kate Middleton-style wave, while taking more sections will result in smaller curls. Wrap the hair into shape with your hand (it’ll fall into the right place with the tiniest bit of encouragement) and then blow dry to hold the style. Finish with a spritz of light shine spray.

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